Identity at a glance
The core facts that anchor everything else — who, where, and how the project signs its name.
| Field | Value |
|---|---|
| Project name | Atmosfarm (displayed as ATMOS‑FARM with a hyphen in the logo) |
| Primary handle | @atmosfarm |
| Creator | Stephen James Lovegrove (aka "Steven Love") |
| Base | Adelaide / South Australia |
| projectatmosfarm@gmail.com |
The name question
An earlier identity fork — now settled.
Resolved — Atmosfarm
Early branding docs floated "LOVEGROVE" as a possible channel name, but the identity is settled as Atmosfarm / @atmosfarm — matching the logo, banners, decks and every channel. The LOVEGROVE channel-name idea is retired; Lovegrove remains the creator's personal name.Logo — 9 layers
The logo is supplied as 9 transparent layers, so any element can be recoloured, animated, or composited independently. Seven build layers stack into the eighth assembled mark; a ninth file, images/logo-layers/ATMOS-FARM_logo.svg, provides the same mark as a scalable vector for print and large-format use.
images/logo-layers/08_full_logo.pngVector master
Alongside the transparent PNGs,images/logo-layers/ATMOS-FARM_logo.svg is the scalable-vector version of the mark — the right file for any print or large-format reproduction.Colours
The logo palette is built from two colour families:
- Blue — the water droplet (the central element).
- Green — the wings/leaves and the arc above the droplet.
Hex codes were not documented
The archive specifies the colours (blue droplet, green wings/arc) but exact hex codes were NOT specified. For reference only, this site's own accent palette runs teal#3fd0c9 and green #7bd389 with a blue #4ea3e0 — close in spirit to the logo, but these are the site's tokens, not documented brand values. Treat any logo hex as to-be-confirmed against the SVG/PSD.Asset formats delivered
The brand pack was prepared for every downstream use — screen, edit and physical product:
- SVG — scalable vector master.
- Transparent PNG (4K) — high-resolution screen/overlay use.
- Photoshop PSD — with editable layers.
- Print-ready files — stickers, shirts, hats.
- ZIP — packaged as a single archive of all assets.
Brand tone
The voice the project should read and sound like:
- cinematic
- industrial
- atmospheric
- eco-futurist
- grounded
- documentary realism
- "working-class sci-fi"
Visual language
Look & texture
- dark industrial textures
- warm internal lighting
- storm skies
- shipping containers
- dome architecture
- water reflections
- wind / airflow imagery
Core themes
- rebuilding
- obsession
- persistence
- experimental living
- environmental systems
- long-term creativity
Banner & profile
A full brand system was created around the mark: a banner plus a circular profile badge. The creator also wanted a selfie profile-badge option as an alternative to the logo badge.
images/brand-banner-logo.pngTaglines & slogans
Every line, captured verbatim from the source material.
Atmospheric Water • Innovation • Farm Life • EngineeringCommercial — scene 6
Building the Future — One Experiment at a TimeCommercial — scene 6
Welcome to the stream! Building, creating, testing, and documenting real projects including engineering, atmospheric water generation, farming, skateboarding, automotive builds, tech, web development, livestreaming, sports cards, and more. New content is always in development—thanks for watching and being part of the journey!24/7 stream welcome
THINNER • STRONGER • POP LASTS LONGERSkate-product line — from the Redline board test
Skateboarding is my life… I break a board almost every single time I come out.Creator's skate philosophy
Reconstructed from the "YouTube Channel Design Request" chat, branding_identity.txt, the logo-layers asset pack, and the commercial script.